• YouTube tops 1.5 billion logged-in viewers every month

    YouTube has a lot of viewers, and now the Google-owned video service is giving those viewers new views, including a way to responsively reformat videos on mobile and support for 180-degree videos. Every month, 1.5 billion people log in to YouTube to watch videos, YouTube CEO Susan Wojcicki said on Thursday at VidCon (also known as Comic-Con for the digital video industry) in ...

    Marketing Landin Social- 16 readers -
  • 4 reasons the Demand Unit Waterfall is perfect for ABM

    Just last month, SiriusDecisions unveiled its new Demand Unit Waterfall, which provides an innovative framework for managing leads across the full sales and marketing funnel, and it seemed as if everyone around me couldn’t stop talking about it. What really excited me was that the new waterfall takes (finally!) an account-centric view of the world.

    Marketing Land- 14 readers -

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