• Don’t worry, marketers. Robots won’t replace you… yet.

    When two of the world’s leading AI research firms, Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While we may not have a sentient Skynet in the next decade, the greatest risk AI poses today is to your job. Fear of replacement by robots has been a reality for workers in manufacturing for decad ...

    Marketing Land- 25 readers -
  • Why choosing a niche helps you produce better content

    As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize and focus on one area, we can do our jobs better. Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas in particular can help you produce better content.

    Rachel Lindteigen/ Marketing Landin Content- 14 readers -
  • 3 ways intent data is getting better for B2B marketers

    Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow profit from it. But quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017: Harnessing the power of massive amounts of data still has a ton of promise, but the actual results jus ...

    Marketing Land- 10 readers -
  • Facebook will penalize fake videos in latest news feed algorithm update

    However you feel about videos that play automatically, clicking on what appears to be a video only to find out that it’s a hyperlinked image that opens a site you didn’t want to visit is worse. So is trying to watch a video that’s not actually a video but just a single static image. Facebook thinks so, too, and is taking steps to reduce the visibility of both types of fake vi ...

    Marketing Landin Social Facebook- 1 readers -
  • Data is the new currency, but are advertisers spending wisely?

    It’s nearly impossible to avoid news around Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth potential in its advertising business, much of which can be attributed to its ownership — and usage — of consumer data for targeted advertising and personalization.

    Marketing Land- 12 readers -

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