• The Microsoft LinkedIn Deal: What it means for advertisers

      While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work and personal accounts and hinted at ...

      Ginny Marvin/ Marketing Land- 46 readers -
    • What business leaders should know about digital transformation

      “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...

      Trond Lyngbø/ Marketing Land- 60 readers -
    • Google (finally) launches cross-device retargeting

      Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

      Ginny Marvin/ Marketing Landin Google Retargeting- 48 readers -
  • Facebook’s F8: Everything you need to know [Podcast]

    So much Facebook news this week, right? Where do you begin trying to figure out what happened at its annual developer conference, F8, and what it means to you, your brand and/or your clients? You begin with the latest episode of our weekly podcast, Marketing Land Live. Tim Peterson and Greg Sterling were at F8 this week, and they join me for a wide-ranging podcast discussion ...

    Matt Mcgee/ Marketing Landin Social Facebook- 10 readers -
  • People: The Achilles’ heel of online marketers

    There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, but we often have little to no actual relationship with the people we try so hard to persuade. Instead, most of us huddle behind computer screens trying to convince numbers to cooperate.

    Marketing Land- 11 readers -
  • Digital advertising’s perverse incentives

    In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker who gets lost while driving the back-country roads of Maine en route to the capital city. After driving for what seems like an eternity on unmarked roads, he comes upon a farmer on a tractor in his field.

    Peter Minnium/ Marketing Landin Display- 12 readers -
  • Google Analytics 360 & the Move to Enterprise Analytics

    As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown it? Join our experts from Google and Cardinal Path to discover the adv ...

    Marketing Landin Google- 23 readers -

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