• McClatchy’s Chris Hendricks Signs Off After a Long Digital-First Career

      McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...

      Tom Grubisich/ Street Fight- 21 readers -
    • GateHouse’s UpCurve Acquires Closely to Complement ThriveHive

      GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.

      David Hirschman/ Street Fight- 17 readers -
    • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

      In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.

      Stephanie Miles/ Street Fightin Mobile- 47 readers -
  • Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video

    Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video December 8, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 2018 Local Ad Spend to Top $151 Billion (MediaPost) Mobile, which is becoming a $19 billion market, will move into the No.

    Street Fight- 10 readers -
  • Adthena Giving Culture the Credit It Deserves

    Search intelligence company Adthena is headquartered in London, and in October officially launched its new U.S.-based offices in New York and Austin. To ensure that expansion would reflect the company’s values, founder and CEO Ian O’Rourke brought the new U.S. team to London specifically to assimilate them to Adthena’s company culture.

    Street Fight- 10 readers -
  • Bklyner Announces It Will Shut Down Unless It Hits Subscribers Goal by Dec. 31

    Bklyner has announced it will close down coverage of its 11 neighborhoods in Brooklyn – the biggest borough in New York City – unless it can attain 3,230 digital subscribers by the end of December. The completely voluntary basic subscription rate is $5 a month, with a $1.99-a-month “Community Subscription” for those who may not be able to afford the regular rate.

    Tom Grubisich/ Street Fight- 7 readers -
  • With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

    A new partnership between the technology vendors Freckle IoT and Tapad, announced this morning, could have major implications in the way international brands handle cross-device offline attribution. As of today, brands using Freckle’s offline attribution solutions will be able to take advantage of Tapad’s Device Graph for more granular attribution data.

    Stephanie Miles/ Street Fight- 14 readers -
  • Google My Business Looks to the Future

    Aditya Tendulkar has been with Google for 7 years and currently serves as Product Manager for the Google My Business API. He’s a familiar presence if you follow the Google Maps blog, and about as close to the source as you can get when it comes to the strategic direction of Maps and Google My Business.

    Damian Rollison/ Street Fightin Google- 12 readers -
  • Street Fight Daily: Amazon Adds Local Artisan Products to Prime Now, CPGs Go Digital

    Street Fight Daily: Amazon Adds Local Artisan Products to Prime Now, CPGs Go Digital December 5, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Brings Its Handmade Local Items to Prime Now Through Holidays (TechCrunch) For the first time, handcrafted items from local art.

    Street Fightin Google- 10 readers -
  • Street Fight Launches Third Annual “State of Hyperlocal” Survey

    Street Fight Launches Third Annual “State of Hyperlocal” Survey December 5, 2017 by David Card Leave a Comment Filed Under: Commentary Going into 2017, a Street Fight survey of executives at suppliers of local marketing technologies and services revealed that many of them were investing in data and analytics as a top new focus.

    Street Fightin Mobile- 8 readers -
  • SMB Index: Local Stocks Keep Climbing in November

    SMB Index: Local Stocks Keep Climbing in November December 4, 2017 by Shubham Datta Leave a Comment Filed Under: News This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking here.

    Street Fight- 10 readers -
  • Street Fight Daily: Duopoly’s Dominance Grows, Aging Millenials Shape Brand Success

    Street Fight Daily: Duopoly’s Dominance Grows, Aging Millenials Shape Brand Success December 4, 2017 by Joseph Zappa Leave a Comment Filed Under: News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Study: The Duopoly Will Capture Almost All Ad Growth in 2018 (AdExchanger) Both platforms accounted for 96% of growth in global digital ad spend i.

    Street Fightin Google Facebook- 10 readers -
  • Why Mobile Ads Need Form and Function (VIDEO)

    Why Mobile Ads Need Form and Function (VIDEO) December 4, 2017 by Michael Boland Leave a Comment Filed Under: #SFSW18 Verve‘s VP and creative director — and Street Fight Summit West speaker — Walt Geer believes that effective mobile local advertising balances form and function. The view towards proper balance stems from Geer’s longstanding position that more attention needs ...

    Michael Boland/ Street Fight- 12 readers -
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