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In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...
Due partly to its former notoriety, I often say that Foursquare is one of the most misunderstood companies in tech. It’s gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.
Street Fight Daily: Brands Make Best of AR, Facebook Boosts Brand Intelligence October 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using AR to Engage Consumers and Measure Results (AdWeek) As platforms like Apple, Facebook and Snapchat open AR to the masse.
A new economic outlook report released by the team at Yelp just this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. Looking at economic opportunities for businesses in 50 U.S. cities, Yelp found the most strength in warm weather locations.
In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: This is different.
Street Fight Daily: Facebook Adds Food Ordering, Apple Throws Advertisers a Curve Ball October 16, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Adds Food-Ordering Feature (MediaPost) The tech titan has partnered with a number of takeout services — includingEatStreet,.
How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers October 16, 2017 by Stephanie Miles Leave a Comment Filed Under: Features If there’s any group of consumers likely to respond positively to location-based marketing, it’s millennials. Members of the millennial generation—generally defined as those born between 1982 and 2004—are more comfortable receiving ...
Voice search continues to show signs of being a formidable modality for finding things, including local things. 20 percent of mobile searches are voice according to Google, and speech-to-text processing and AI are getting better by the day. Google Assistant is now at 95 percent accuracy. Like visual search (a different column), Google is putting lots of muscle behind voice i ...
At marketing automation and CRM company Main Street Hub, the product engineering team has grown from six people to 30 in three years. The entire company employs more than 500 people, so in the product, engineering, and design department, the leadership is proud of the diversity and success they have achieved.
We know what kind of ads Internet users hate. Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad message.
Brands are still relying on the email marketing campaigns to engage customers, and neglecting a supposed priority: personalization. A report from B2C marketing and analytics company Zaius shows that many companies, though they claim to be spotlighting personalization and segmentation as a way to engage customers, are actually not capably following through.
Street Fight Daily: Snap Launches Context Cards, LinkedIn Updates Sales Navigator October 11, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s New Context Cards Let Users Read Reviews, Book Reservations, and More (Verge) Snapchat on Tuesday introduced context cards, wh.
5 Ways to Target Moviegoers with Location-Based Marketing October 11, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the sales slump.
Having a big budget doesn’t always ensure a positive return on investment in marketing, but strategically utilizing location data can increase the chances of a successful rollout. At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers.
Street Fight Daily: Brands Benefit from Voice Revolution, Placed Unveils New Attribution Tool October 10, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Voice Has Its Moment, Tech Giants Give Brands a Way Into the Conversation (AdWeek) Voice is having its moment.
Local marketers at big brands and multi-location retailers and services companies are coming around on digital marketing. While the biggest companies still depend on traditional media, and often rate it more effective than digital tactics, those attitudes are shifting. Most enterprise local marketers spend less than a third of their digital budgets on local campaigns and progr ...
Local Marketing, Location Services, Local commerce, Mobile Marketing