• McClatchy’s Chris Hendricks Signs Off After a Long Digital-First Career

      McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...

      Tom Grubisich/ Street Fight- 22 readers -
    • GateHouse’s UpCurve Acquires Closely to Complement ThriveHive

      GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.

      David Hirschman/ Street Fight- 18 readers -
    • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

      In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.

      Stephanie Miles/ Street Fightin Mobile- 52 readers -
  • LBMA Podcast: Verizon, Omnicom, Ericsson & Placecast

    Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Denver airport, Verizon, Omnicom, LinkNYC, O2’s Weve, Placecast gets acquired by Ericsson, Radius8, Selfridges. <span data-mce-type=”bookmark” style=”dis ...

    Asif Khan/ Street Fight- 10 readers -
  • Understanding the Proxies That Can Undermine Location Data

    What Proxies Are and How They Distort Data Today’s digital world has become a mass online universe that constantly challenges marketers to find new and innovative ways to reach what is often a faceless and geographically dispersed audience. If we’ve learned anything, it’s that location provides valuable insight into what is typically an anonymous audience online.

    Street Fightin Paid Search- 4 readers -
  • Local Media Consortium Partners With IAS to Fight Web Ad Fraud

    Web fraud costs the advertising and publishing industries more than $7 billion annually, according to a report by the Interactive Advertising Bureau. That number means that upwards of 60% of digital advertising spending is lost to fraud. To fight this pervasive crisis, the Local Media Consortium, which represents more than 75 local news media companies with 1,700+ digital pu ...

    Tom Grubisich/ Street Fight- 8 readers -
  • A Vision for One of Tech’s Most Valuable Startups: The Airbnb Card

    A few weeks ago my old NBC colleague, (now former) Airbnb CFO Laurence Tosi, and Airbnb’s CEO Brian Chesky had conflicting visions of where Airbnb is going. Chesky wanted to do something YUGE like start an airline while Tosi appeared to like making customer service boringly efficient and achieving profitability. This dispute may have led Tosi to leave the company efficiently earlier this month.

    Andrew Shotland/ Street Fight- 12 readers -
  • Street Fight Daily: Yelp Tests Offline Attribution, Gannett Bets on Local Businesses

    Street Fight Daily: Yelp Tests Offline Attribution, Gannett Bets on Local Businesses February 21, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Tests Offline Attribution Using Guest WiFi and Email Matching (Search Engine Land) During the one-month test, roughly 12,500 Yel.

    Street Fightin Paid Search SEO- 12 readers -
  • National Brands Must Take Advantage of Tech to Go Local

    National brands are rediscovering that localizing campaigns allows them to deliver offers and creative messaging to their target segments with greater precision and higher return on investment than through national campaigns alone. Today’s consumers have a greater sense of their local communities and expect brands to be more aware of who they are before they engage further with those brands.

    Street Fight- 10 readers -
  • What 1-800-Flowers’ Search Dominance Means for Local Florists

    With consumer spending reaching record levels this Valentine’s Day, floral retailers pulled out all the stops to capture their share of the nearly $2 billion consumers spent on flowers. According to an analysis of search ad trends conducted by the search intelligence provider Adthena, 1-800-Flowers pushed more search ads than any other retailer in the floral industry this Val ...

    Stephanie Miles/ Street Fightin Paid Search- 9 readers -
  • How Augmented Reality Will Change Local SEO

    For many, augmented reality (AR) still feels far off and fantastical. Those people don’t realize that AR is already a part of their daily lives. AR has been a part of American lives ever since broadcast networks started putting the yellow first-down line on televised football games. The filters in Facebook and Snapchat are AR. Everyone with an iPhone X uses AR to create Animojis.

    Street Fight- 13 readers -
  • 6 Vendors Using AI to Facilitate Live Events

    Personal interaction is a cornerstone of live events, but as more marketers embrace the use of events as a sales strategy, there’s talk of opportunities for innovation within the space. Eighty-seven percent of C-suite executives say they plan on investing more in live events in the future, and 28% of companies are now allocating more than 20% of their marketing budgets to orga ...

    Stephanie Miles/ Street Fight- 13 readers -
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