• xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

      In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.

      Stephanie Miles/ Street Fightin Mobile- 46 readers -
    • Placed Analysis Uncovers Location Data Biases

      Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...

      Stephanie Miles/ Street Fightin Mobile- 26 readers -
    • Foursquare’s Rosenblatt: ‘Location Is the Atomic Unit of Mobile’

      Due partly to its former notoriety, I often say that Foursquare is one of the most misunderstood companies in tech. It’s gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.

      Michael Boland/ Street Fight- 20 readers -
  • Yelp Analysis Finds Bright Spots for Business Growth

    A new economic outlook report released by the team at Yelp just this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. Looking at economic opportunities for businesses in 50 U.S. cities, Yelp found the most strength in warm weather locations.

    Stephanie Miles/ Street Fight- 5 readers -
  • Cultural Shifts Underlines Google’s Local Enterprise Play

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: This is different.

    Street Fightin Google- 6 readers -
  • JustPremium CEO Details Industry Campaign Against Ads That Users Hate

    We know what kind of ads Internet users hate. Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad message.

    Tom Grubisich/ Street Fight- 10 readers -
  • Street Fight Daily: Snap Launches Context Cards, LinkedIn Updates Sales Navigator

    Street Fight Daily: Snap Launches Context Cards, LinkedIn Updates Sales Navigator October 11, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s New Context Cards Let Users Read Reviews, Book Reservations, and More (Verge) Snapchat on Tuesday introduced context cards, wh.

    Street Fightin Facebook- 9 readers -
  • New Street Fight Report: Benchmarking and Best Practices in Enterprise Local Marketing

    Local marketers at big brands and multi-location retailers and services companies are coming around on digital marketing. While the biggest companies still depend on traditional media, and often rate it more effective than digital tactics, those attitudes are shifting. Most enterprise local marketers spend less than a third of their digital budgets on local campaigns and progr ...

    Street Fight- 11 readers -
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