• Street Culture: A New Way to Keep Score at CrowdOptic

    After many years of being asked about the technologies that his companies develop, the money he’s making, and then more about the technology, Jon Fisher is grateful to talk about the small but super-tight team he works with. “I’ve been with the same core engineering team for 20 years now,” Fisher says. “We’re like a less good-looking version of Ocean’s 11. But we do it legally, of course.

    Street Fight- 15 readers -
  • Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’

    Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’ August 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Q&A to Maps, Further Entering the Local Recommendation Space (TechCrunch) Google is launching a new feature for Googl.

    Street Fightin Google- 12 readers -
  • How Football Viewership Trends Impact Brand Advertisers

    Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare. Television ratings for professional football were down 9% during the regular season and 6% during the pla ...

    Stephanie Miles/ Street Fightin How To's- 15 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement, they need attribution. This is the next stage.

    Street Fightin Google Facebook- 22 readers -
  • Why Premium Media Is the Gold Standard for Brand Marketers

    It has always been said that content is king. Hard to argue with the truth of that statement, but we should add something to it: when it comes to content, premium media is gold! High-quality premium media — and the publishers that deliver it — drives engagement and represents the greatest opportunities to connect with consumers.

    Street Fightin Mobile- 10 readers -
  • Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes

    Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes August 15, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery (TechCrunch) The company had already been working .

    Street Fightin Facebook- 13 readers -
  • Enterprise Local Marketers Treat AI Hype as Means to an End

    Enterprise Local Marketers Treat AI Hype as Means to an End August 15, 2017 by David Card Leave a Comment Filed Under: Commentary I don’t know about you, but I’ve got at least three invitations to webinars on using artificial intelligence for marketing in my inbox. And last week I went to future of marketing mini-event, sponsored by marketing automation provider Emarsys, th ...

    Street Fightin Mobile- 5 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    Nothing’s worse than seeing an ad for sunscreen on a rainy day in Seattle. By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates. Seeking to bridge the online and offline experience, enterprise marketers are increasing their spendin ...

    Stephanie Miles/ Street Fightin How To's- 22 readers -
  • LinkedIn Focuses on Revving Up Its SMB Efforts

    As the Web giants focus their sales efforts on Enterprise companies, SMBs often get lost in the mix. In this regard, LinkedIn’s independent agency head Ryan Wilson says his company provides a crucial value add for SMBs. LinkedIn has been working to provide a specific focus on SMBs – perhaps revving it up more in 2014 with its purchase of Bizo, which provided SMB lead nurturing.

    Street Fight- 19 readers -
  • Can Yelp Extend Its Moment in the Sun?

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, we have officially entered the dog days of summer.

    Street Fightin Google Facebook- 13 readers -
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