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McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...
GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand February 23, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Thumbtack Creates Work By Giving the Yellow Pages an AI Twist (Fast Company) Although the company, which charges service provider.
I have watched Amazon disrupt the retail industry to the point where the term “retail apocalypse” is now commonly used and understood to be a major byproduct of Amazon’s dominance. Now Amazon is disrupting healthcare, and the brand is being joined by a lot of other companies such as Apple. But there is no apocalypse.
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Denver airport, Verizon, Omnicom, LinkNYC, O2’s Weve, Placecast gets acquired by Ericsson, Radius8, Selfridges. <span data-mce-type=”bookmark” style=”dis ...
What Proxies Are and How They Distort Data Today’s digital world has become a mass online universe that constantly challenges marketers to find new and innovative ways to reach what is often a faceless and geographically dispersed audience. If we’ve learned anything, it’s that location provides valuable insight into what is typically an anonymous audience online.
Street Fight Daily: Google Debuts ‘Auto Ads,’ Digital Media Titan Vox Cuts Staff En Masse February 22, 2018 by Joseph Zappa Leave a Comment Filed Under: News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Debuts AdSense ‘Auto Ads’ with Machine Learning (TechCrunch) Google is debuting “Auto Ads” — not commercials for cars, but a new ad .
Web fraud costs the advertising and publishing industries more than $7 billion annually, according to a report by the Interactive Advertising Bureau. That number means that upwards of 60% of digital advertising spending is lost to fraud. To fight this pervasive crisis, the Local Media Consortium, which represents more than 75 local news media companies with 1,700+ digital pu ...
A few weeks ago my old NBC colleague, (now former) Airbnb CFO Laurence Tosi, and Airbnb’s CEO Brian Chesky had conflicting visions of where Airbnb is going. Chesky wanted to do something YUGE like start an airline while Tosi appeared to like making customer service boringly efficient and achieving profitability. This dispute may have led Tosi to leave the company efficiently earlier this month.
In a move that could impact the way marketers connect with more than 30 million shoppers inside physical stores around the country, Pursuant Health is partnering with the location-based advertising technology firm Vistar Media to provide better access to its digital advertising inventory. The new partnership was announced just this morning.
Street Fight Daily: Yelp Tests Offline Attribution, Gannett Bets on Local Businesses February 21, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Tests Offline Attribution Using Guest WiFi and Email Matching (Search Engine Land) During the one-month test, roughly 12,500 Yel.
National brands are rediscovering that localizing campaigns allows them to deliver offers and creative messaging to their target segments with greater precision and higher return on investment than through national campaigns alone. Today’s consumers have a greater sense of their local communities and expect brands to be more aware of who they are before they engage further with those brands.
With consumer spending reaching record levels this Valentine’s Day, floral retailers pulled out all the stops to capture their share of the nearly $2 billion consumers spent on flowers. According to an analysis of search ad trends conducted by the search intelligence provider Adthena, 1-800-Flowers pushed more search ads than any other retailer in the floral industry this Val ...
Street Fight Daily: Publishers’ Facebook Traffic Keeps Falling, Walmart’s E-Commerce Growth Flags February 20, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Promised, Facebook Traffic to Publishers Declines Again (Digiday) Just a month after Facebook said it’d show less new.
For many, augmented reality (AR) still feels far off and fantastical. Those people don’t realize that AR is already a part of their daily lives. AR has been a part of American lives ever since broadcast networks started putting the yellow first-down line on televised football games. The filters in Facebook and Snapchat are AR. Everyone with an iPhone X uses AR to create Animojis.
Personal interaction is a cornerstone of live events, but as more marketers embrace the use of events as a sales strategy, there’s talk of opportunities for innovation within the space. Eighty-seven percent of C-suite executives say they plan on investing more in live events in the future, and 28% of companies are now allocating more than 20% of their marketing budgets to orga ...
Street Fight Daily: AMP Sends Pubs More Traffic, New York Times Launches Ad Analytics Team February 16, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Replacing Facebook’s Traffic to Publishers (Recode) While Facebook has been tinkering with its algorithm to prioritiz.
Local Marketing, Location Services, Local commerce, Mobile Marketing